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Why Choose Us?


We create high-quality, vet-formulated pet supplements made with human-grade ingredients and backed by science. From joint care to digestion, skin health and beyond, our tasty, easy-to-administer products are designed to support your pet’s wellbeing at every life stage. Manufactured in the UK to GMP standards, we prioritise quality, safety, and results—because your pet deserves nothing less.

  • Your Wellbeing Partner

    We support your pet's health at every life stage — from growing pups to senior companions. Our vet-formulated supplements target common issues like joint stiffness, digestion, anxiety, and skin health, helping your pet feel their best, every day.

  • Daily Preventative Pet Care

    Built for consistency, our tasty tablets, powders and gravies are designed to make daily supplementation easy. Whether you're supporting long-term mobility, gut health or immunity, our products deliver targeted nutrition to help prevent problems before they start.

  • 100% Natural, UK-Made Ingredients

    We only use high-quality, 100% natural ingredients — no synthetic fillers, no artificial preservatives. Every product is manufactured in the UK to GMP standards, ensuring safety, purity, and effectiveness in every dose.

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Reviews

  • Oliver Golding

    Calming Chicken Tablets

    “Milo used to panic during fireworks, but since starting these tablets he’s so much calmer. I crumble them into his food and he takes them no problem. Huge difference!”

  • Ben Shepherd

    Joint Support Powder – Chicken Flavour

    “Our lab Max was slowing down, but this joint powder has helped loads. He’s more mobile and seems happier on walks. Easy to use and he loves the taste.”

  • Rohan Batra

    Skin & Coat Gravy – Beef Flavour

    “Luna’s coat is now shiny and healthy, and she’s scratching way less. She also goes mad for the taste – it’s a win-win!”